Every year, the SEMA Data Co-op (SDC) conducts a user group meeting at the SEMA Show. This face-to-face meeting serves as a great opportunity for our team to ask the following questions.

Every year, the automotive world converges at the trade-only SEMA Show in Las Vegas where attendees learn about the latest trends and emerging technology in the aftermarket industry. Exhibitors also take the opportunity to introduce their latest product offerings, many of which are displayed in the...

SEMA research indicates that the U.S. aftermarket for advanced driver assistance systems (ADAS) and connected vehicle technologies (CVT) can be expected to grow into a $1.5 billion industry within the next five years, even though the emerging segment is still in its infancy. The impact of these new...

It’s no secret that off-roading—especially Jeeping—drives one of the specialty-equipment industry’s largest segments. With roots to the post-World-War-II era when returning servicemen began discovering American backroads with their trusted surplus Jeeps, the off-road category remains a wildly...

Aaron Gable and James Herring began their careers in the automotive industry like so many pioneers: with genuine passion. Bitten by the off-roading bug early, their enthusiasm for the hobby dates back to their childhoods. Growing up just a few miles apart in rural Georgia, the duo spent years with...