Industry news from SEMA-member companies, including Crower Cams, Advanced Clutch Technology, Falken Tires, VP Racing Fuels Inc., and Race Winning Brands.

As customers enter the front door, a peaceful chime echoes through the shop. There is a meticulous order to every product display, and yet the store feels quaint and inviting. And as the chime fades, a warm inquisitive voice asks, “What brings you in today, friend?”