SEMA News—May 2018

Industry News

Fast Facts

Mark Mojica

R&R Marketing Consultants Inc. (RRMCI) announced the addition of Mark Mojica as sales and marketing representative. Mojica joins the RRMCI Texas, Louisiana, Arkansas and Oklahoma team with more than 30 years of experience from all channels within the automotive aftermarket. R&R Marketing Consultants Inc., Kansas City, MO; 650-588-3404.

Champion Oil announced that Airheart Sales is its newest rep agency, covering the Western United States and Canada. Champion Oil, Clinton, MO; 660-890-6231. Airheart Sales, Ladera Ranch, CA; 949-429-6182.

Doug Evans

Crower Cams, a leader in automotive drivetrain components for the high-performance and racing enthusiast, announced the appointment of industry veteran Doug Evans as president and CEO. He began his new role March 1. Crower Cams & Equipment Co., San Diego, CA; 619-661-6477.

Advanced Clutch Technology (ACT) unveiled a new website at ACT partnered with Shopping Cart Elite to bring all data, design and concepts in-house under the direction of IT Director Scott Brickey. The new website has a rich, new user interface and a host of new features, including fully integrated ACES/PIES data to make finding product information easier. Advanced Clutch Technology Inc., Lancaster, CA; 661-940-7555.

US Gear, a brand of AxleTech, chose Wes-Coast Marketing to represent its product line. US Gear specializes in the manufacturing of ring-and-pinion gears, portal wheel end kits and differential parts used in the military, commercial, specialty, motorsports and performance markets. US Gear Corp./AxleTech International, Troy, MI; 248-637-6310. Wes-Coast Marketing Inc., Upland, CA; 909-946-6899.

Falken Tires launched Falken Academy—a dealer-training seminar and ride-and-drive program, which initiated its first class in late February. Centered at Falken’s U.S. headquarters in Rancho Cucamonga, California, dealer guests experience both classroom and behind-the-wheel instruction for two days. Guests run through three stages: recognizing how Falken incorporates technology into its tires, experiencing Falken products against competitors, and testing Falken’s Wildpeak off-road tires. Falken Tire Corp., Rancho Cucamonga, CA; 909-466-1116.

Hub Filters
Barry Steel

Hubb Filters hired Barry Steel as executive vice president, commercial solutions. With more than 28 years of experience in the automotive and fleet-management industries, Steel will lead all sales and business-development efforts for the company. Hubb Filters Inc., Corte Madera, CA; 415-886-8238.

On Friday, May 4, Edelbrock will open the doors of its corporate headquarters and manufacturing facility in Torrance, California, to the public for free shop tours. Then on Saturday, May 5, more than 400 cars will fill the streets around Edelbrock’s distribution center for its 13th annual car show. The show will also host the Hot Rodders of Tomorrow Engine Challenge and Kids’ Corners. Show hours are 8:00 a.m.–4:00 p.m., and spectator entry is free. Car-show participants can register online at Edelbrock LLC, Torrance, CA; 310-781-2222.

VP Racing Fuels Inc. appointed Bob Merz senior manager of corporate communications. Merz’s first experience in motorsports came when he ran the $3-billion Budweiser brand that included sponsorship of car owner Junior Johnson and drivers Darrell Waltrip and the late Neil Bonnett on the NASCAR circuit. VP Racing Fuels Inc., Elmendorf, TX; 210-635-7744.

Trudell Holdings Inc. is the newest company to join the VIPAR Heavy Duty network of distributors as a stockholder. Established in 1971, Trudell Holdings Inc. operates out of its headquarters in De Pere, Wisconsin, and from locations in Wisconsin, Minnesota and Michigan. Trudell Holdings offers a selection of heavy-duty tractor and trailer parts, tools and equipment, and shop supplies. Its service offerings include new- and used-trailer sales, rental and leasing, trailer maintenance and trailer mobile service, along with minor truck repair. VIPAR Heavy Duty Inc., Crystal Lake, IL; 815-788-1725.

Parts Authority, an automotive and truck parts distributor to the aftermarket auto-parts industry, announced that it has entered into a definitive agreement to purchase Interamerican Motor Corp. (IMC) from AutoZone Inc. IMC operates 26 locations across nine states and is the second-largest distributor of OE-quality import replacement parts in the United States. Jefferies LLC acted as sole financial advisor to AutoZone in the proposed sale of Interamerican Motor Corp.

Denso is expanding its operations in North America through a $190 million investment in its facility in Athens, Tennessee. The investment will add four new production lines and 320 jobs, increasing Denso’s ability to produce and deliver key parts for its customers. This is the latest in a line of strategic investments in North America and part of Denso’s commitment to making Tennessee a primary manufacturing center. Denso Products & Services Americas Inc., Long Beach, CA; 888-963-3676.

Race Winning Brands
Scott Highland

Race Winning Brands (RWB) named Scott Highland as the northeast Ohio-based organization’s director of powersports. Highland comes to RWB with more than 30 years of industry experience following a lengthy tenure as director of sales and marketing for CV Products Consolidated. Race Winning Brands, Mentor, OH; 440-951-6600.

Kahn Media announced several promotions as well as expansions to its staff and client roster. Cory Burns was promoted to vice president of accounts. Franco Gutierrez was promoted to vice president of creative. Ben Roget joined Kahn Media as an account executive, and Andrew Gessler, a photographer and videographer, brings a motorsports-content focus to the team. Recent client additions include The Quail Motorcycle Gathering and The Quail, A Motorsports Gathering, along with Classic Car Studio, the custom shop featured on Velocity’s “Speed Is the New Black,” Niteo Products, and Karges Fine Art. Kahn Media Inc., Moorpark, CA; 818-881-5246.

Martin Technologies announced a new facility located at 100 Hicks Dr., Lawrenceburg, Tennessee, 38464. The Martin facility supports the company’s expansion of its engineering and manufacturing segments. Martin’s initial space is approximately 60,000 sq. ft. The company has also partnered with the Economic Development, Chamber of Commerce, and Technical Education Groups to facilitate a faster onboarding process for new hires.

Aeromotive announced the promotion of Jon Pestinger to vice president of sales. Formerly the company’s national sales manager, Pestinger took on the new position effective January 1. During Pestinger’s five-year tenure with Aeromotive, he was responsible for building a strong relationship with the SEMA Data Co-op and coordinating the company’s product data information. As national sales manager, he was also responsible for finding new markets and increasing sales with companies that could benefit from Aeromotive’s superior technical expertise. Aeromotive Inc., Lenexa, KS, 913-647-7300.

After 34 years of service, Graham Light, the senior vice president of racing operations for the National Hot Rod Association (NHRA), announced that he will retire at the end of 2018. Light will continue to serve on NHRA’s board of directors and as a consultant to the sport. Stepping up to fill Light’s role will be current NHRA Vice President of Racing Administration Josh Peterson. Former NHRA Director of Racing Operations Ned Walliser will return to NHRA as vice president of competition. Current Vice President of Technical Operations Glen Gray will round out the team. National Hot Rod Association, Glendora, CA; 626-914-4761.

Aaron Morey

Bilstein named Aaron Morey its head of motorsports for the United States, where he will implement strategies across various motorsports segments to increase market-share growth. Morey has more than 15 years’ experience in motorsports sales and marketing leadership. ThyssenKrupp Bilstein of America, Poway, CA; 858-386-5900.

Power Automedia announced Dennis Pittsenbarger as a leading host of its new automotive show “Horsepower Wars.” Pittsenbarger will join host Brian Petty as a pair of rabble-rousers on the upcoming “Horsepower Wars” $10K Drag Racing Shootout and the True Street Dyno Challenge. Pittsenbarger will also work behind the scenes to help develop storylines and will have an active presence on social media. The first season of “Horsepower Wars” will launch in March and April. Power Automedia, Murrieta, CA; 951-677-2626.

Edward D. Mas

Voxx International Corp. appointed Edward D. Mas president of Voxx Automotive, the business unit responsible for developing and distributing solutions for automotive OEMs and the aftermarket. One of Mas’ first tasks in his new role will be to discover and design operational and sales synergies to drive growth and enhance efficiencies throughout Voxx Automotive operations. Mas will continue to be based at Voxx International’s headquarters in Orlando, Florida, and will report to Pat Lavelle. Voxx International Corp., Hauppauge, NY; 631-231-7750. 

Wilwood Disc Brakes announced that it will return as the preferred performance brakes of the Goodguys Rod & Custom Association for 2018. In addition to the sponsorship, Wilwood will have an increased presence at Goodguys events. Wilwood Engineering, Camarillo, CA; 805-388-1188. Goodguys Enterprises Inc., Pleasanton, CA; 925-218-9137.

APA Search launched a new website at The new site is designed to offer job seekers confidentiality and an improved database design that will enable APA’s recruiters to find them faster. The new database is indexed, enabling APA recruiting staff to quickly sort all candidates registered on the site by specific job title and segment experience. Also, candidates can directly upload their information to the site, where it is immediately accessible to APA’s recruiters. APA Search Inc., Armonk, NY; 914-273-6000.

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