From May 20–29, SEMA conducted a survey of more than 1,800 professionals within the specialty-equipment industry. Despite the disruptions over the past few months, manufacturers, distributors and retailers continue to maintain a positive outlook on the situation, and expect business to pick up now...

“Make Bonneville Great Again” is no longer just a cheeky slogan that land-speed racers have printed on hats. SEMA is proud to announce that a joint state/federal program to save the Bonneville Salt Flats has been created to dramatically increase the amount of salt pumped onto those hallowed grounds...

When it comes to the collector-vehicle market, military vehicles are not what first spring to mind. The notion of rides originally mass produced to aid the armed forces becoming collector’s items may seem rather strange. However, countless examples were manufactured by popular automakers such as the...

Rich Barsamian got word that he was indeed one of the 2020 SEMA Hall of Fame honorees, and he was still speechless one week later. “Yeah, I was trying to think—because I’m still sort of in shock,” he said. The SEMA Hall of Fame will do that to you. It will take your breath away and leave you...

Protecting the automotive hobby’s faithful from unreasonable restrictions is always good for business. Nationwide, states are constantly wrenching with America’s car laws. Some states seek to promote the growth of the collector-car community, while others hope to stop it in its tracks.

Undeterred by a sluggish economy brought on by COVID-19, demand for classic-car restoration is still soaring, and it’s likely to continue as long as parts suppliers can keep up. The clients are typically “car people” and are faithful to a particular make and model. While there are still those who...

Industry news from SEMA-member companies, including Power Automedia, Brenton Productions, Continental and more.

Given that personalization has become a dominant mantra among marketers these days, it’s no surprise that there are a number of solutions available that can significantly personalize a website for every visitor. Those services are able to pull off this personalization (which manifests in websites...