News and updates from SEMA's councils and committees.

Developing and executing your next great idea is only half the battle. Detroit attorney Steven Lustig tells SBTV's Ivy Hartman how to keep others from profiting from your good ideas through trademark and patent registration, and the best ways to protect your products from international copycats.

One of the staple features of the SEMA Show, the New Products Showcase highlights the industry’s most recent innovations in performance, function and style. The Showcase moves to a larger location for 2009.

The Manufacturers’ Rep Council (MRC) is a SEMA council that provides a forum for manufacturers’ representatives to help increase their impact as an industry, explore issues of common interest and concern, increase their collective knowledge and elevate the overall image of the profession.

Stay updated on the latest SEMA Show news with the new SEMA Show Twitter feed. Click here to follow the latest announcements about booth events, seminars, press conferences and new products at the Show.

SEMA Show exhibitors: Generate more buzz for your company and its products at the 2009 SEMA Show by offering products to builders through the SEMA Products for Project-Vehicle Builders list.

Current legislation in California, Iowa, Maine, Maryland, Vermont and Washington affects usage of lead weights. Learn how tire dealers can find profitable alternatives for wheel balancing material.

Richard Petty Motorsports and Yates Racing agree merger; Bart Hartman wins World 100 dirt-late-model race at Ohio’s Eldora Speedway; Kurt Busch crew chief Pat Tryson to leave Penske Racing and join Michael Waltrip Racing at season's end; and more.

The gasoline engine's decline may seem fated, but a report by SEMA and the Center for Automotive Research says otherwise. Turbocharging and direct-injection are just two reasons why the gas engine is sticking around.

SEMA President Chris Kersting outlines the programs and enhancements in place for this year's Show that promise to deliver value.