Americans (and indeed car buyers throughout the world) love pickup trucks. What's more, they love accessorizing them—so much so that 49% of all late-model pickups are modified with specialty-equipment parts.

The Specialty Equipment Market Association (SEMA) is governed by a Board of Directors who volunteer their time to provide leadership and guidance to the organization. Board members are nominated and elected by the association’s membership at large. They represent the organization’s key membership...