Debuted by the Professional Restylers Organization (PRO) as a pilot program in 2019, the PRO Cup Challenge featured four custom contenders. A panel of experts selected the winner. Attendees voted for the fan favorite.

The Truck & Off-Road Alliance (TORA) kicked off 2020 with a bang, hosting a successful networking reception last January during the King of the Hammers off-road race in Johnson Valley, California. Then the pandemic hit, cancelling plans for the Ultimate Callout Challenge and the Overland Expo.

When ramping up for the 2020 SEMA Show, the Emerging Trends & Technology Network (ETTN) initially planned to host its annual in-person Lunch & Learn, but once the Show was cancelled and SEMA360 was put into play, ETTN pivoted and moved ahead with plans to present a virtual version of the popular...

In preparation for the SEMA Show, the Automotive Restoration Market Organization (ARMO) lined up several high-profile programs. With the onset of COVID-19 and the Show cancellation, the select committee focused instead on a virtual ARMO Builders Panel during the SEMA360 event.

Undaunted by challenges posed by the pandemic and the cancellation of the SEMA Show, the SEMA Businesswomen’s Network (SBN) refocused on hosting women-driven networking and educational forums during the SEMA360 virtual event.

SEMA regularly partners with media to help members succeed and the automotive aftermarket industry thrive. Just as the industry has changed through the years, so has the media landscape. Traditional media are now joined by online outlets, social-media channels and podcasts—many of which cover SEMA’s...

While the annual SEMA Show in Las Vegas has been postponed to November 2021, SEMA’s alternative “virtual” event, SEMA360, aroused widespread interest among the automotive specialty-equipment aftermarket when it was first announced last September. More than 700 companies signed up to participate in...

’22 Ford Maverick: The Maverick will slot below the Ranger in Ford’s expanding pickup lineup. Corvette C8 Z06: The Z06 features a staggered wheel/tire configuration, with the rear tires being particularly wide. ’21 Jeep Wrangler Rubicon Half-Door: With added pressure from the upcoming Ford Bronco...

Industry news from SEMA-member companies, including Icahn Automotive, TMI Automotive Products Inc., Bed Wood Parts and more.

The U.S. Treasury issued a new loan forgiveness application form for Payroll Protection Program (PPP) loans of $50,000 or less, intending to simplify the loan review process for smaller loan amounts. While the new form was reduced from five to two pages, it still requires the borrower to submit...