Whether you are a veteran SEMA Show attendee or going for the first time, there is always something new to see and a lot to learn at the event.

SEMA Ignited, the official SEMA Show after-party, is back in-person and in Las Vegas.

The first product entered in one category in the New Products Showcase is free, and each additional product category is $75 until October 8. After October 8, the cost is $150 per entry.

Here’s a rundown of key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.

The early registration discount for the 2021 SEMA Show ends Friday, October 8.

SEMA members and potential members will be able to get a personalize assessment of their business needs and discover the benefits that are most relevant to them, by visiting SEMA Member Central at the 2021 SEMA Show.

With strong exhibitor and buyer participation confirmed, the SEMA Show provides the SEMA Businesswomen’s Network (SBN) with the ideal opportunity to connect during the event, November 2–5.

The ETTN-sponsored events are the ideal opportunity for both current and prospective ETTN members to learn about key trends, council news, and opportunities and challenges facing the market.

The awards recognize the industry's trend-setting vehicle models that are best for customization.