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Early Registration Discount for 2021 SEMA Show Ends Tomorrow

By Jason Catullo


The early registration discount for the 2021 SEMA Show ends Friday, October 8, after which, the price increases from $40 to $90 for all attendees. Domestic attendees can have their badges mailed if they register by October 8, otherwise badges can be picked up on-site if attendees register on October 9 or later.

The Las Vegas Convention Center’s (LVCC) halls are nearly full of exhibits, but booth space is still being reserved, and more exhibitors are expected to secure space until the Show opens on November 2.

Attendees planning on joining the industry at the 2021 SEMA Show can see who's exhibiting and where through the updated floorplan. If you have not yet registered for the SEMA Show, taking place Tuesday-Friday, November 2-5, visit to register.

For 2021, the Show will include exhibit space in the LVCC’s newly constructed West Hall, a 1.4-million-sq.-ft. facility completed in January. The new facility includes exhibitors from the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and Truck, SUV & Off-Road sections.

Earlier in June, the visitors of the World of Concrete convention were the first to use the new hall, and the event marked the first large-scale convention and tradeshow to be held in Las Vegas in 15 months.

In addition to the new hall, the newly constructed Loop—a high-speed, people-mover system that runs 40 ft. under the LVCC—will transport visitors between South, Central and West Halls. The World of Concrete successfully used the system to shuttle visitors through the 200-acre convention center.

For more information on the 2021 SEMA Show, visit