Countdown to SEMA Show: Events for ETTN Members, Engineers and Product Developers

By Ashley Reyes

ETTNAs part of its commitment to help automotive aftermarket engineers, programmers and product developers stay up-to-date on emerging vehicle trends and new technology, the Emerging Trends & Technology Network (ETTN) will host several activities at the 2021 SEMA Show taking place November 2–5, in Las Vegas.

The ETTN-sponsored events are the ideal opportunity for both current and prospective ETTN members to learn about emerging trends and new technology, discuss resources and solutions with like-minded individuals and create peer-to-peer connections with ETTN Select Committee members who can help them get more involved in the industry.

Stay up-to-date on the latest trends and technology that fuel automotive professionals by registering for the following events:

Emerging Trends & Technology Network (ETTN)-Sponsored Networking

Click here to RSVP in advance.

ETTN Tech n’ Toast
Date/Time: Thursday, November 4, 8:00 a.m.–9:00 a.m.
Location: Las Vegas Convention Center, N235–N239

ETTN members, engineers and product developers will connect and learn from each other during this energized networking breakfast. Attendees will openly discuss industry specific ideas and concerns related to automotive technology and have the opportunity to connect with the network's select committee.

ETTN Lunch & Learn  
Date/Time: Thursday, November 4, 12:30 p.m.–2:00 p.m.
Location: Las Vegas Convention Center, N235–N239

This event feature presentations and opportunities to discuss the latest trends in automotive technology. Automotive technicians, engineers and design professionals who want to be on the forefront of emerging trends are invited to attend and learn about technologies that can advance their businesses.

SEMA Education

Add these sessions to your Show Planner when registering for the SEMA Show.

Synthetic Fuels: Paving the Way for the Future of ICEs? Powered by ETTN
Date/Time: Monday, November 1, 1:00 p.m.–2:00 p.m.
Location: Las Vegas Convention Center, N259

OEM manufacturers are overwhelmingly shifting resources away from traditional engine development, and regulators and legislatures are increasingly passing laws and regulations that will require the use of electric powertrains exclusively in the future. A few companies, however, are investing in research into an alternate technology, while still preserving internal combustion engine (ICE). A panel of industry experts will discuss the promise and state of this technology, and the changes in the regulatory framework required to recognize its benefits.

Challenges to Modding the Modern Powertrain, Powered by ETTN
Date/Time: Thursday, November 4, at 11:00 a.m.–12:30 p.m.
Location: Las Vegas Convention Center, N258

This session will include a comprehensive discussion about the concerning new trend of automakers implementing increasingly secure encryption in electronic controls, preventing aftermarket manufacturers from accessing vehicle systems to facilitate modification. This session will feature representatives from the OEMs, the tuning software companies and the aftermarket manufacturers working to overcome these challenges.

Attendees planning on attending the 2021 SEMA Show can prepare for the Show by seeing who’s exhibiting by visiting the updated floorplan. Advanced registration is encouraged to avoid delays onsite and can be obtained by visiting