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Press Release Article

October 2011

The 2011 SEMA Show will feature a one-day program specifically designed to teach car dealers best practices for integrating accessories at dealerships for increased revenue. Called Dealer Day, the program recognizes that accessories influence more than one million vehicle sales - a finding confirmed...

Press Release Article

Scholarships Committee 2

SEMA Online Marketing Conference Kicks Off the 2011 SEMA Trade Show

October 2011

The SEMA Education Institute (SEI) will once again host the SEMA Online Marketing Conference at the 2011 SEMA Show in Las Vegas, Nevada, on Monday, October 31. The paid conference, sponsored by eBay Motors, will kick off the SEMA Show (November 1-4) by gathering top Internet marketing experts and...

Press Release Article

Scholarships Committee 2

Significant Deadline for SEMA Show Exhibitors Approaching

October 2011

The deadline to submit a product for the SEMA Show New Products Showcase and receive a discounted price is October 7. While the first product-category submission is still free after October 7, each additional product category submitted is $150 (as opposed to $75). Entries submitted onsite are...

Magazine (News) Article

Marketing 101: Create a Wow Factor

Five Promotional Strategies For Event Marketing For nearly two decades, WTW founder and owner Diko Sulahian has wowed attendees at the annual SEMA Show, making his booth a must-see destination in the hugely popular Wheels & Accessories section. “To me, the keys to business success are relationships...

Magazine (News) Article

Turning Valve Jobs Into Science

The man at the mill is John McWhirter, one of the founders of Racing Head Service (RHS). On the other side of the camera is Hot Rod magazine staffer Bud Lang, who photographed McWhirter cc’ing a Chevy cylinder head for a February 1971 profile of the Memphis-based shop. At the time, Lang wrote, the...

Magazine (News) Article

New Products Showcase Preview

The SEMA Show is all about innovation and creativity. For a taste of what’s coming at the 2011 event, check out the more than 100 new products previewed here. During the Show, head to the upper level of South Hall for a look at the Ideas Alive: Featuring the New Products Showcase at the Las Vegas...

Magazine (News) Article

SEMA Online Marketing Conference

Whether you’re an Internet veteran well versed in site optimization, pay-per-click advertising, keyword manipulation and search engines, or a novice who recognizes the need to take advantage of all the Internet has to offer to make your business a success, the SEMA Online Marketing Conference (www...

Magazine Advertisers

SEMA News Advertisers

SEMA News Advertisers, October 2011

Magazine (News) Article

Law and Order

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Magazine (News) Article

Ideas Alive

It happens over and over. Someone has a good idea. They may not know it at the time, but eventually, that good idea becomes a product, that product starts a business, and that business becomes a brand. What started as a single drop of water becomes a stream, then a river.