Significant Deadline for SEMA Show Exhibitors Approaching

Media Contact: Della Domingo


-- Free and Discounted Fee for Ideas Alive: Featuring the New Products Showcase Continues Until October 7 --

DIAMOND BAR, Calif. (Oct. 3, 2011) - The deadline to submit a product for the SEMA Show New Products Showcase and receive a discounted price is October 7. While the first product-category submission is still free after October 7, each additional product category submitted is $150 (as opposed to $75). Entries submitted onsite are accepted based on space availability.

The New Products Showcase is located in the east end of the Upper South Hall, next to the Truck, SUV & Off-Road and Powersports & Utility Vehicles sections, and has been themed Ideas Alive: Featuring the New Products Showcase. Located adjacent to Ideas Alive is the "Featured Products" area, which provides an additional opportunity for product exposure regardless of whether a product is "new."

Learning what's new and making contacts for future business remain the primary reasons that buyers and media attend the SEMA Show. Ideas Alive: Featuring the New Products Showcase is a leading destination on both counts. Ideas Alive will be 25,000-sq.-ft. of activity from 8:00 a.m. to the hall's close every day of the Show. Electronic scanners are provided to make it easy for buyers and media to capture product information and have it conveniently e-mailed to them or printed right there at the Show. 

All new products will also be included in SEMA's annual New Products Awards competition recognizing the advancement and innovation of the industry's latest offerings. Awards from each category are presented at the very popular New Products Breakfast, to be held Tuesday, November 1, from 7:30 a.m.-8:45 a.m. at the Las Vegas Hilton.

For details about Ideas Alive: Featuring the New Products Showcase, contact Sheldon Kaye at or call 702/450-7662, ext. 124.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/978-6723.