Keeping an Eye on the Evolving MarketplaceDozens of companies displayed tire, wheel and related products at the 2013 SEMA Show, providing concrete proof that the tire and wheel segments are among the most prolific within the automotive specialty-equipment industry. As always, however, evolution is...

The SEMA Education Institute (SEI) released the first set of 2014 SEMA Webinars. The program provides representatives of SEMA-member companies with interactive sessions that cover best business practices, industry trends, sales and marketing and much more. Here’s brief a look.

Presented annually at the SEMA Show Industry Awards Banquet in Las Vegas, the SEMA Person of the Year Award ranks among the association’s most prestigious honors. At the 2013 SEMA Show, the award went to George Lathouris, a 36-year marketing veteran. Lathouris was recognized for his volunteer...

California ConnectionsFollowing the 2012 elections, SEMA identified several newly elected lawmakers who had an interest in the automotive specialty-equipment industry or a strong member presence in their districts. Among this group were California Congressmen David Valadao (R-CA) and Mark Takano (D...

SEMA-member companies that are resellers or distributors may obtain an unlimited number of product data exports from the SEMA Data Co-op (SDC) at absolutely no cost. The savings—available to any SEMA-member receiver in the SDC—totals $1,200 per year and is the newest incentive for members to join...

Over the last several years, SEMA has taken steps to heighten our outreach and increase touch points with members and the industry at large. This effort has included a commitment to enhancing customer service and raising the awareness of SEMA’s high-value member benefits. We recently announced a...

HERITAGENot everything on the cover of Hot Rod magazine in the ’60s was, well, a hot rod. In fact, the editors seemed to be looking for “the next big thing” during a period in 1966, as several issues in a row featured vehicles not usually found in “Everybody’s Automotive Magazine.” There was a...