For SEMA-member companies putting out great products these days, the challenge of illegal unauthorized copies is almost unavoidable. While some companies turn to the courts, federal agencies and law enforcement to confront counterfeiters, these avenues are frequently too expensive, ineffective or...

In the days of hot rodding’s infancy, there were a lot of ways—and places—to go fast if you lived in Southern California. Top-speed runs at the desert dry lakes had been going on since before World War II; drag racing was beginning to boom for those whose speed needs could be contained in a quarter...

In an industry like the specialty-equipment market, which thrives on originality, innovation is as much about how the job is accomplished as it is the finished product. Whatever your niche of choice, you don’t reach the end goal without the right gear. In the following pages, you’ll find new tools...

The efforts and outcomes secured by SEMA’s government affairs office in Washington, D.C., are among the association’s most highly rated benefits, according to our annual member satisfaction survey. While the D.C. team is a key factor, success is a function of each of you taking part and putting your...

On the following pages, we’ve assembled a listing of the restoration parts that were featured in the New Products Showcase at the 2014 SEMA Show, but “restoration” is now as much about rejuvenating a vehicle using modern underpinnings as it is about numbers-matching purity. In fact, many of the...

Porsche 911The Porsche 911 shows off its new facelift featuring a newly designed front bumper and updated daytime running lights. Chevy Silverado, GMC Sierra HD DieselsGM is reportedly bumping the current 6.6L Duramax turbo diesel’s horsepower, torque and towing capacity to counter Ford’s recently...

Industry news from SEMA-member companies, including Superlift, PRW Industries Inc., The Right Stuff Detailing, The Marx Group, Hella Inc. and more.

The SEMA Show New Products Showcase—one of the most sought-after attractions at the annual event—will be located on the bridge between the Central and South Halls at the west end of the Las Vegas Convention Center during the 2015 SEMA Show.

Mark your calendars! With Congress in full swing, it’s not too early to make plans to attend the 2016 Washington Rally (May 10–12). The May gathering will mark the 11th time SEMA members have assembled in our nation’s capital to advocate on behalf of the automotive specialty-equipment industry. A...