New Products Showcase Moves to Key Location

(June 18, 2015)

Contact: Della Domingo


Editor's Note: An Image is available for this release. Please contact Monika Earle at


-- Top SEMA Show Attraction To Be Located on bridge between Central and South Halls --

DIAMOND BAR, Calif. (June 18, 2015) - The SEMA Show New Products Showcase, one of the most sought after attractions at the annual event, will be located on the bridge between the central and south halls at the west end of the Las Vegas Convention Center during the 2015 SEMA Show.

"The New Products Showcase is an essential part of the SEMA Show. Thousands of buyers and media visit the Showcase to discover leading trends, and participating exhibitors rely on it as a tool to generate awareness of their products and brand," said Peter MacGillivray, SEMA VP of events and communications. "The new location will make it easier for buyers to discover new products, media to generate coverage and exhibitors to drive traffic to their booth."

Occupying a key path between two Halls, the New Products Showcase will be easily accessible to Showgoers on route to either Central or South Halls. The New Products Showcase will also feature extended hours and be available before and after the Show floor opens and closes.

To make it easy for visitors to connect with manufacturers of products they see in the Showcase, buyers and media can use scanners to create a personalized list of products they are interested in. Information, including company name and booth location, will be included on the list based on what products are scanned.

Exhibitors can enter products into the Showcase using an online form. The first entry is free for all exhibitors, and there is a category for products that do not qualify as "new". To learn more, visit or contact, 909-396-0289.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.

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