The number of specialty-equipment businesses discovering and leveraging quality product data as a tool for increasing sales is on the rise, with hundreds of companies investing time and connecting with the SEMA Data Co-op (SDC) during the 2015 SEMA Show.

Del Worsham became just the third driver in NHRA history to win NHRA Mello Yello Drag Racing Series world championships in Top Fuel and Funny Car, joining Kenny Bernstein and Gary Scelzi in the exclusive club.

Media registration for the 2016 MPMC Media Trade Conference is now available at www.sema.org/mtcreg.

SEMA eNews highlights SEMA-member companies' websites weekly through the Hot Links to Cool Sites section.

SEMA News provides a year-round channel for businesses to leverage their SEMA Show sales strategy.

Through SEMA’s Loan Forgiveness, part of the SEMA Memorial Scholarship, individuals currently working for SEMA-member companies can receive $2,000 toward outstanding student loans.

Nominations for the 2016 SEMA Board of Directors are now being accepted.

During the 2015 SEMA Show, Sony announced the winners of the company’s Gran Truismo Awards.

This is the ’17 Ford F-150 Raptor, caught in both cab configurations rockin’ a silver-painted grille—the first time a Raptor grille hasn't been black.

At the Los Angeles Auto Show, leading automotive manufacturers debuted new and updated models and announced recent sales results for an assembled throng of media.