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Council or Network Update
The Jessi Combs Rising Star Award recognizes a woman under the age of 30 who is making meaningful strides in advancing her career in the automotive aftermarket while helping pave the way for others. In 2025, that recognition once again went to Kristy Rubino, whose dedication to motorsports...
Council or Network Update
SEMA Truck & Off-Road Alliance (TORA) volunteers and industry members came together in support of responsible recreation and long-term motorized access during Easter Jeep Safari 2026. The hands-on stewardship project, hosted by TORA and Tread Lightly!, in partnership with the Bureau of Land...
Council or Network Update
Last year, SEMA announced its acquisition of the Off-Road Business Association (ORBA), an organization dedicated to representing businesses and professionals in the off-road and powersports industries–including motorcycles, ATVs, side-by-sides and snowmobiles. The move strengthened SEMA's commitment...
Council or Network Update
The SEMA Truck & Off-Road Alliance (TORA) named Diming Liao, general manager at Tianjin Yongdahang Automotive Technology Co., Ltd., as the council's newest spotlight member. Get to know Liao in his interview with SEMA News below. SEMA News: What inspired you to pursue a career in the truck and off...
Council or Network Update
The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome its newest members! Advanced Wheel Locks LLC Anhui Lixing Aluminum Technology Co., Ltd Goerend Transmission, Inc Jwest LLC Outryd Performance & Suspension Plus LLC Pickup Outfitters of Waco Radio Communications, Inc Summit Products The...
Council or Network Update
The following article was written by Justin Hartenstein of ORACLE Lighting For a long time, the common myth was that there’s nothing you can do about overseas counterfeiting. People told us it was too expensive, too burdensome and that foreign courts would never side with a U.S. company. We decided...