Last year, SEMA announced its acquisition of the Off-Road Business Association (ORBA), an organization dedicated to representing businesses and professionals in the off-road and powersports industries–including motorcycles, ATVs, side-by-sides and snowmobiles.
The move strengthened SEMA's commitment to protecting motorized access to public lands and supporting the businesses that serve the enthusiast community.
To learn what this acquisition means specifically for the Truck & Off-Road Alliance (TORA) community, watch the recent webinar hosted by TORA and SEMA’s Government Affairs Team below.
The session outlines how the acquisition enhances responsible land use advocacy efforts, expands resources available to members and reinforces the association's ability to defend the industry at the federal, state and local levels.