Calling all truck, side-by-side and off-road builders: Are you ready to showcase your talents and creativity on the aftermarket industry's biggest stage?
SEMA Truck & Off-Road Alliance (TORA) Feature Vehicle Showcase applications open Tuesday, June 2.
What is the TORA Feature Vehicle Showcase?
The TORA Feature Vehicle Showcase is a popular feature of the SEMA Show that highlights up to 10 unique truck and off-road builds on the outside walkway between the Las Vegas Convention Center North and West Hall--known as the TORA Feature Vehicle Trail. The Showcase spotlights the latest trends and products driving the truck and off-road industry and gives builders a rare opportunity to promote their skills in a high-traffic area to a global audience.
What types of vehicles qualify?
Applications are accepted in the areas of SUV, side-by-side, lifted truck, lowered truck, overland, off-road, electric vehicle/hybrid and CUV/crossover. Each vehicle should demonstrate superior design, craftsmanship and quality.
Air Lift Company won the 2025 TORA Feature Vehicle Best in Show Award for its ‘72 Toyota Hilux, “Lowlux.”
What are the benefits?
The SEMA Show is the biggest trade event in the specialty-equipment industry. Having a vehicle included in the Showcase brings invaluable exposure for TORA member companies and puts their work in front of thousands of industry professionals, buyers and the media. It also increases awareness of the builders and manufacturers whose parts are on their vehicle.
All selected vehicles are eligible to win the TORA Feature Vehicle Best in Show Award voted on by SEMA Showgoers. The winner will be announced during the TORA SEMA Show Reception. Also, all vehicles are promoted on TORA's social-media channels and SEMA News up to and during the SEMA Show.
Air Lift Company accepts the TORA Feature Vehicle Best in Show Award at the 2025 SEMA Show.
Who qualifies to apply?
Qualifying companies must be a current SEMA and TORA member, and manufacturers must be exhibiting at the SEMA Show. The cost to participate is $1,500, with $500 of that amount benefiting SEMA Cares--the fundraising arm of SEMA that supports a variety of children's charities.
Learn more at www.sema.org/tora-feature-vehicles.