By Ashley Reyes
Automotive restylers can showcase their skills at the 2026 SEMA Show by entering the SEMA PRO Cup Challenge, presented by the SEMA Professional Restylers Organization (PRO).
The SEMA PRO Cup Challenge is the aftermarket industry's premier competition spotlighting the creativity, craftsmanship and passion of automotive restylers. The deadline to apply is July 24 at www.semapcc.com.
"The PRO Cup Challenge is the best program for automotive restylers to gain industry recognition, build connections and boost their brand," said PRO Council Director Denise Waddingham. "It's where automotive customization takes center stage and restylers are celebrated and awarded for their unique talents and ideas."
How The PRO Cup Challenge Works
Restylers can choose any popular new-model vehicle as the base, then create and install a package of accessories designed to appeal to a mass audience. The goal is to appeal to as broad an audience as possible to show fellow restylers, dealers and accessory manufacturers the value of designing a marketable package rather than a "one-time" vehicle.
Six shops will be selected to compete following a review of all entries, and those competing will have their vehicle showcased in the PRO booth #50237 in the Las Vegas Convention Center West Hall during the SEMA Show.
Applications must meet the following package requirements:
• The accessory package must take 50 hours or less to install.
• The cost of the accessory package should not exceed $14,500.
• Builders must be present at the SEMA Show to discuss builds during judging in the PRO Cup Challenge Booth and at the PRO Happy Hour.
Awards and Judging
At the Show, a panel of expert judges will select the PRO Cup Challenge winner based on vehicle marketability, ease of reproduction, creativity and profitability. Showgoers can also vote for their favorite build, recognizing it with the People's Choice Award. The competition will culminate on Wednesday, where the winner of both Awards will be announced at the PRO Booth Happy Hour.
Ready to Stand Out? Apply Today
If you're ready to join the ranks of automotive restylers who have already benefited from increased exposure, access to a network of top restylers and B2B partnerships with accessory manufacturers and dealers, now your chance to make your mark.
Apply now to showcase your expertise, grow your brand and compete alongside the best in the industry. The deadline to enter is July 24, 2026.
