With a focus on new products and innovations, the 2021 SEMA Show in Las Vegas will provide the truck and off-road industry a chance to strengthen existing business relationships, develop new contacts and learn about trends and opportunities in the truck and off-road market. In addition to exhibitors...

Five vehicles have been selected to participate in this year’s TORA Feature Vehicle program at the 2021 SEMA Show: Category: Jeep Armorlight/Warn: 2020 Jeep Gladiator Category: Lifted Magelssen/Borla: 2020 Chevrolet Silverado Category: UTV/Side-by-side BOOSTane: 2020 CAN-AM X3 Category: Lifted Defco...

All TORA members attending the OLAF Octoberfestivus in Big Bear, CA, are invited to a cross-council mixer located at the Holcomb Valley Ranch Archery Range. Held in conjunction with the SEMA Young Executives Network (YEN), this event is a great opportunity to meet new contacts and strengthen...

UnderCover and BAK Industries, both Truck Hero brands, have been named TORA’s newest member spotlight companies. When BAK Industries first began, the company manufactured bed liners and caps before moving into the tonneau cover market. Their breakthrough moment came with the creation of the BAKFlip...

Senators Richard Burr (R-NC) and Jon Tester (D-MT) have reintroduced the Recognizing the Protection of Motorsports (RPM) Act (S. 2736) in the U.S. Senate. The pro-motorsports, pro-business bill, which was reintroduced in the U.S. House of Representatives in May 2021, is critical to ensuring that...

Sales of alternative power vehicles, while currently representing just 5% of all U.S. light vehicle sales today, are expected to reach 45% by 2035, according to new SEMA market research. Eighteen of the top 20 global automakers, which together represent around 90% of new car registrations worldwide...

Automotive restorers open up and share personal stories in the ARMO Builder Series, a collection of entertaining and inspiring videos that include intimate conversations and in-shop interviews with real-world builders who have shaped the restoration market. Hosted by Sabra Johnson of City Classic...

With the industry reconnecting in November in Las Vegas, Nevada, for the 2021 SEMA Show, ARMO will be hosting several restoration market-specific activities throughout the week. ARMO members at the SEMA Show are invited and encouraged to join the council at the following events, where they will be...

Recruiting and keeping talented employees is a challenge that impacts many automotive restoration businesses. Held in conjunction with a recent ARMO General Membership Meeting, an ARMO panel discussion featured restoration professionals and business owners sharing their insight on overcoming these...