Truck and off-road vehicle builders are invited to apply to showcase their vehicle in a premium spot at the 2021 SEMA Show through the TORA Feature Vehicle program. Open exclusively to TORA member companies, the program is designed to generate awareness and give exposure to the builders and...

SEMA is on track to deliver an exciting in-person SEMA Show at the Las Vegas Convention Center (LVCC) November 2-5, 2021. This year’s Show will include exhibit space in the Las Vegas Convention Center’s newly constructed West Hall, a 1.4-million square feet facility completed in January during the...

While Jeeps continue to dominate the off-road market, the growing popularity of overlanding and related outdoor activities represents a huge opportunity for companies to expand their selection and grow their businesses. Find out how you can capitalize on the growing interest in the outdoor and...

Following SEMA’s recent market research on the changing vehicle landscape, SEMA released a research report dedicated solely to the light-truck market. The 99-page study includes in-depth sales information for pickups, SUVs, CUVs, and vans, as well as aftermarket parts for these vehicles. The new...

Dawson Druesedow, president of 4 Wheel Performance, LLC. and TORA Select Committee Member, discussed the elements that have contributed to his company's success as a top off-road restyling shop in north Texas in a recent episode of the In Gear with THE SHOP’s podcast. Listen in here as Druesedow...

The Recognizing the Protection of Motorsports Act of 2021 (RPM Act) was recently reintroduced to the U.S. representatives and protects Americans’ right to race – including truck and off-road racing. The bill confirms that it is legal to convert street vehicles into dedicated race cars and the...

As an aftermarket-based industry, there are many political and environmental policies that are taking place at a faster rate than ever before. By staying up to date on current emissions testing, policies, and the future of where emissions are headed, aftermarket companies can adapt their products to...

Written by: Kelleigh Ash ETTN members recently partnered with The Society of Automotive Engineers (SAE) by volunteering as judges in the 2021 Baja SAE Intercollegiate competition. Student engineering teams from across the country designed prototype single-seat, off-road, all-terrain race vehicles...

With most new vehicles equipped with ADAS technology, SEMA manufacturers, engineers, and installers must learn how to successfully integrate aftermarket products onto the vehicle while maintaining OEM functionality and compliance. ETTN Members are invited to take part in a new 3-Part webinar series...