Business Tools

Step-by-Step Approach to a Creating a Successful Pricing Policy

By Ashley Reyes

Virtual EducationManufacturers and sole-exclusive distributors invest considerable time, money and effort to bring products to market and establish brand awareness. The investment takes an incredible amount of energy and resources, which can easily erode when resellers undercut pricing.  

Through a new three-part webinar series, SEMA members will learn the basics of pricing policies, how to implement a pricing policy that works, why their current pricing policy might not be working and identify solutions.

Rich Barsamian, vice president of sales and marketing for Advanced Clutch Technology, will share common mistakes and pitfalls of writing, implementing and executing pricing policies in the automotive aftermarket. As live, interactive webinars, participants will be able to ask questions and get the information they need most.

Learn more about each session and register below.

Pricing Policies 101: The Truth About Pricing Policies (Part One)
Wednesday, August 11, 2021, 11:00 a.m. (PDT)
Register here.

Pricing Policies 201: Implementing a Pricing Policy That Works (Part Two)
Wednesday, August 18, 2021, 11:00 a.m. (PDT)
Cost: $25
Register here.

Pricing Policies 301: Why Isn’t My Pricing Policy Working? (Part Three)
Wednesday, August 25, 2021, 11:00 a.m. (PDT)
Cost: $25
Register here.