When the average person thinks of racing, they usually picture an oval track or a dragstrip. While it’s true that these two types of racetracks dominate the hobby, motorsports today encompasses so much more. From off-road racing to land-speed racing, rock crawling, drifting and even donk racing (big...

The SEMA Launch Pad program, the ultimate product-pitching competition for automotive entrepreneurs, returned for the 10th consecutive year to give innovators a chance to establish their product within the automotive industry. “SEMA Launch Pad helps bring these emerging inventors to the forefront...

In June 2021, Jake Merrick Sr., the owner of Merrick Tool in Hinton, Oklahoma, had a new product for the automotive industry. He was trying to think of ways to get the word out about his innovative new socket for removing stripped lug nuts.

In 1958, Ford introduced the FE V8 engine series, named for its intended use in Ford and Edsel passenger cars. Vic Edelbrock Sr., who built his namesake speed equipment business engineering parts for Ford’s Flathead V8, “took an immediate interest in the new Ford engine,” said Hot Rod’s Ray Brock...

With a two-pronged strategy of catering to niche markets and maintaining a full range of partner-manufacturer product lines, Turn 14 Distribution has emerged as a major player in the warehouse distributor space, and few have been as responsible for the company's success as Daryl Sampson, who joined...

If you run a successful business, you know the power of planning. And if you started that business, you know that power intimately.

The products featured below are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product...