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Magazine (News) Article

Battle of the Builders 2022

Since the SEMA Show’s annual Battle of The Builders (BOTB) debuted in 2014, the nationwide competition series has become one of the most anticipated events of Show Week. For 2022, the action will unfold throughout the week, with cameras following along to document the journey for a TV program set to...
eNews Article

OEM Announcements: Toyota, VW, Nissan Unveil New Concepts

The new Associated Accessory Products (AAP) program will bring third-party accessory brands into the vehicle-purchase process to broaden and streamline the ways customers can accessorize their Toyota and Lexus vehicles at the point of purchase.
Press Release Article

SEMA REVEALS BATTLE OF THE BUILDERS TOP 40

SEMA REVEALS BATTLE OF THE BUILDERS TOP 40 -- Top 12 finalists to be announced Wednesday, Nov. 2 -- LAS VEGAS, Nev. (Nov. 1, 2022) -- The Specialty Equipment Market Association (SEMA) announced the Top 40 builders in the SEMA Battle of the Builders sponsored by Mothers Polishes competition. Battle...
Press Release Article

SEMA ANNOUNCES NEW PRODUCT AWARD WINNERS 

SEMA ANNOUNCES NEW PRODUCT AWARD WINNERS LAS VEGAS (Nov. 1, 2022) -- The Specialty Equipment Market Association (SEMA) announced its Best New Products Award winners this morning at the 2022 SEMA Show. These awards are given to the most innovative and cutting-edge automotive aftermarket products that...
Press Release Article

NEW MONEY-SAVING BENEFITS AVAILABLE TO SEMA, PRI MEMBERS

NEW MONEY-SAVING BENEFITS AVAILABLE TO SEMA, PRI MEMBERS -- Automotive and motorsports enthusiasts, businesses can now access perks and discounts on parts, services, apparel, and more -- DIAMOND BAR, Calif. (Nov. 1, 2022) – SEMA and PRI launched a new, first-of-its-kind benefits program for the...
Magazine (News) Article

Behind the Scenes at the First SEMA Show

Fifty-five years ago, during a cold and blustery week in early January 1967, 120 members of the performance aftermarket manned 98 booths on the Stadium Club level of Dodger Stadium for what was billed as the First Annual High Performance and Custom Trade Show. More than 3,000 people attended the...