SEMA Show Highlights

Don't Miss Pennzoil Dare to Perform, SEMA Electrified, TIS Off-Road and Lifestyle Showcase, OPTIMA Village

The following 2022 SEMA Show interactive features are happening this week at the Las Vegas Convention Center:

Pennzoil Dare to Perform

Games and contests are taking place at Pennzoil’s “Dare to Perform” Experience.

The Pennzoil “Dare to Perform” Experience at the 2022 SEMA Show combines fun, energetic entertainment with industry education that will help professionals in the automotive aftermarket.

Showgoers can connect with Pennzoil scientists, industry personalities, professional drivers and automotive builders, including John Hennessey, Chelsea DeNofa, Austin Cindric, Vaughn Gittin Jr., Adam LZ, Larry Chen, Rhys Millen, Federico Sceriffo, Joey Logano and more.

Vehicles on display at the booth include Hennessey Performance’s Venom F5 Roadster; the Pennzoil Yellow Submarine; Chelsea DeNofa’s Ford Mustang Formula DRIFT Car; Rod Millen’s Toyota Tacoma from Pike’s Peak; Federico Sceriffo’s Ferrari Formula DRIFT car, aka ‘Fiorella’; Expedition Overland’s Toyota Tacoma ‘Raven’; The Koester Racing Tractor; and Johnny Grunwald’s ’94 Pennzoil Mazda RX7.

SEMA Electrified

The expanded SEMA Electrified section of the Show is located in the North Hall and features the latest advancements in EV technology for new products and conversions.

TIS Off-Road and Lifestyle Showcase

TIS Off-Road, led by urban car scene veteran and iconic entrepreneur Myles Kovacs, brought its Off-Road and Lifestyle Showcase to the 2022 SEMA Show. Attendees will be able to experience segments of car culture never before seen at the SEMA Show, including Low Rider Hopping, Mini Truck Bed Dancing and Truck Drifting. The exhibit also features more than 55 of the world’s top show trucks set to make their debut. See the automotive works of art performing daily at the 2022 SEMA Show.

Optima Village

The OPTIMA Ultimate Street Car Invitational (OUSCI) action-packed excitement is available to attendees in the SEMA Show's Bronze Lot, located in the outdoor area south of South Hall. Catch three of the five segments of the competition. The Peak Performance Challenge and the Lingenfelter Design & Engineering Challenge took place for the first time at the 2021 SEMA Show. The two segments return to this year and will be joined by the SEMA Show debut of the competition's Autocross portion.