While YouTube has emerged as a marketing juggernaut for businesses, many firms are also discovering that the free video-sharing service has scores of other uses—all of which are also free for the taking.

Working on behalf of California enthusiasts of specialty vehicles (street rods, custom vehicles, kit cars and replicas) and in cooperation with the Department of Motor Vehicles...

The SEMA Education Institute (SEI) recently finalized an agreement with Harvard Business School Publishing to offer a series of web-based business training courses for SEMA members.

Car and truck buyers seek the vehicles that best suit their needs, including the need to be individual.

This is the first in a series of SEMA News stories based on the idea of “Best Practices”—the use of reliable and repeatable methods to ensure business success.

Designing new specialty-equipment products is a laborious, time-consuming procedure, and time is not a friend, as manufacturers will attest.

These are tough times for automotive performance aftermarket companies. The entire paradigm on which many built their existence—the dominance of the internal-combustion engine—appears to be collapsing.

The automotive industry landscape is very rocky right now. A rapid sales rebound is not on the horizon, and many companies are going through radical restructuring.

Ford was the Vehicle Manufacturer of the Show for the 2009 SEMA Show, but its support for specialty-equipment companies goes well beyond that. The Ford Licensed Accessories Program offers qualified SEMA members the chance to boost sales of their products through Ford dealerships.

It may be the worst economy seen in several generations, but companies are still spending money marketing their brands in motorsports.