By Ashley Reyes The SEMA Businesswomen's Network (SBN) has named Vicki Norman, outdoor and aftermarket director at Digital Throttle, as the network's newest #SheIsSEMA spotlight member.  Get to know Norman in her interview with SEMA News below.  SEMA News: How many years have you been with your...

The September issue of SEMA magazine, available for FREE, spotlights innovation, strategy and community across the specialty-equipment industry.

By Ashley Reyes The SEMA Future Leaders Network (FLN) is hosting a networking event for young aftermarket professionals during the Ice Cream Cruise at the I-29 Speedway in Pacific Junction, Iowa. Happening on Saturday, September 27, from 1:00 p.m.–3:00 p.m. CDT, the networking event offers the...

These two-day training sessions focus on advanced driver assistance systems (ADAS) and help participants gain valuable knowledge on fundamentals.

By Ashley Reyes SEMA members have less than a week to submit nominations for the 2025 SEMA Council and Network Awards recognizing standout professionals and businesses making a difference in their niche industry segments. Nominate by Monday, September 1, here. Presented during the 2025 SEMA Show in...

By Ashley Reyes There's still time to join the SEMA Wheel, Tire, Suspension and Brake Council (WTSBC) for its Coffee and Conversation on September 4 at 9:00 a.m. PDT/12:00 p.m. EDT. The focus of the session will be common myths and misconceptions in the wheel, tire, suspension and brake aftermarket...

By SEMA News Editors SEMA Show exhibitors can expand their reach, product exposure and Show-floor presence through the exclusive Products for Project-Vehicle Builders program, which is now open at semashow.com/projectvehicle. The Products for Project-Vehicle Builders list is designed for builders...

OPTIMA Unleashed will deliver live motorsports, star drivers and adrenaline-fueled action on the SEMA Show campus, November 4-7.

First-ever FIA visit offers an inside look at SEMA's role in shaping future vehicle technologies.