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Press Release Article
The Light Truck Accessory Alliance (LTAA) and the SEMA Education Institute (SEI) recently launched an innovative, online product-training program, the SEMA Product Training Center. This new joint program allows manufacturers to efficiently and effectively provide product training to hundreds or even...
Press Release Article
As a manufacturer, you invest a lot of time and money into bringing new products to market. There’s the concept for a great new hot-rod product itself followed by research and design time, prototypes, testing and, eventually, the manufacturing. Immediately following that process is the marketing...
Press Release Article
The SEMA Young Executives Network (YEN) Fellowship program helped to fund travel expenses to the 2012 SEMA Show for 10 member-company employees under the age of 40. The participants were asked to take part in a number of specific Show events—including the SEMA Awards Banquet, YEN Reception and SEI...
Magazine (News) Article
Strong Growth and Fatter Pocketbooks Warrant a Closer Look at the Potential in Latin America’s Second-Largest Economy Automotive specialty-equipment manufacturers might want to take a look at selling into Mexico, the second-largest export market for the United States. According to the International...
Press Release Article
The SEMA Memorial Scholarship Fund, which is dedicated to fostering the next generation of automotive leaders and innovators, awards approximately 75 scholarships every year. These awards help prepare the industry’s next generation for today’s competitive market through financial assistance for...