New products from Rugged Ridge, Notel, Hunter Engineering, Brite-Saber and Myers Tire Supply.

The Emerging Trends and Technology Network presented two new honors this year: The ETTN Genius Award and ETTN Techie Award.

Truck Hero has partnered with Complete Customs for the Taya Kyle-Edition Jeep.

The ’67 Chevrolet Camaro is on display in the WD-40 Company booth #62129.

Foose Design's 1935-inspired Cadillac Madam X project was revealed on the opening day of the 2016 SEMA Show.

Sung Kang and Shell proudly introduce Project Underdog to SEMA Show attendees.

The Hot Rod Industry Alliance (HRIA) held its annual industry awards reception, Wednesday evening, at the Westgate Resort and Casino.

Among the LTAA reception festivities was the presentation of the the group’s Hall of Fame honor.

Mickey Thompson feature vehicles included an elite custom-built ’17 Ford Super Duty, the Deegan LOORRS Pro 2 competition truck and the DragZine BLOWNZ Camaro.

SEMA Show visitors are invited to check out the Arctic Cat UTV Experience, which includes the ability to ride along in a brand-new ’17 high-performance Arctic Cat Wildcat.