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eNews Article

The old notion that products sell themselves simply doesn't work in today's climate of advertising clutter, unpredictable economic conditions and consumer skepticism. So what do you need to succeed today? Is it a killer website, a particular sales technique, superior customer service or better...

eNews Article

SEMA Show

Products Available for SEMA Show Project-Vehicle Builders

SEMA Show exhibitors can generate more product exposure by offering products to builders through the SEMA Show Products for Project-Vehicle Builders list.

Magazine (News) Article

Powering Through Turbulent Times

The powersports market is very much a lifestyle, and enthusiasts just love to play with their toys. Comprised of several different niches, this market took a big hit over the past few years, mostly due to a fractured economy and escalating gas prices. The good news is that the economy seems to be...

Press Release Article

Member News

New TORA Select Committee Leadership

September 2011

Kelly Kneifl’s term as Light Truck Accessory Alliance (LTAA) chairman ended in the spring, and George Lathouris of Keystone Automotive Operations assumed the chair position. Earlier in the year, LTAA chose Melanie White of Hellwig Products as the new chair-elect. SEMA Member News caught up with each...

Magazine Advertisers

SEMA News Advertisers

SEMA News Advertisers, September 2011

Press Release Article

Member News

HRIA Elects New Select Committee Members

September 2011

Tammy Holland has been involved in the automotive aftermarket industry for more than 14 years in the sales communications division of COMP Performance Group. During that time, she has served on many SEMA committees and received numerous SEMA awards, including the 2004 SEMA Young Executive of the...

Press Release Article

Member News

ARMO Continues to Provide Value for Members

September 2011

If you are in the automotive restoration industry and are looking for an edge in business, there is no better time to join the Automotive Restoration Market Organization (ARMO). In the first six months of 2011, ARMO launched four new and/or improved member benefits.

Magazine (News) Article

New Book Highlights Chrisman Family and Early Hot Rodding

A new book tells the story of the Chrisman family and their contributions to the early Southern California hot-rod movement. Written by Tom Madigan and published by Ed Justice Jr. (EJJE Publishing Group), The Chrisman Legacy—Always Faster covers how Evert “Pops” Chrisman and his sons, Art and Lloyd...

eNews Article

SEMA Show

Provide Product Demos on the SEMA Show Floor

Get more from your SEMA Show investment by conducting a product demonstration for buyers right on the SEMA Show floor. Live product demonstrations provide buyers with a first-hand look at the technical applications of your products and are a great way to generate additional traffic for your booth.

Magazine (News) Article

The King Shoots Candy

Which George Barris are you most familiar with? The King of the Kustomizers who built the Batmobile, the Munster’s Koach and other outrageous vehicles for movies and TV? Or are you better acquainted with the Barris Brothers, George and Sam, who set custom car trends for decades with Sam’s heavily...