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Find Out: Is Your Business Technology Dated?


The 2011 Business Technology Symposium will include five essential business technology super sessions presented by leading industry experts.

Whether you’re a small-business owner, on the IT staff or in charge of marketing and sales, you can’t afford to miss these five essential business technology super sessions, presented by leading industry experts. The 2011 Business Technology Symposium (BTS), presented by SEMA’s Street Performance Council (SPC), will be held Wednesday, July 27, 2011, from 10:00 a.m.–4:00 p.m. at the Renaissance Hotel in Long Beach, California. The event will include a 12:00 p.m. networking lunch with more than 100 industry participants.

2011 Business Technology Symposium Super Sessions:

Mobile’s Role in the Automotive Aftermarket (10:00 a.m.): We live in a society where customers increasingly rely on their mobile devices to make purchases and find the information they need. This session will examine current trends in mobile, their impact on the aftermarket as well as the opportunities that exist for your business. Don’t miss this chance to get an inside look at the opportunities that exist in the mobile marketplace. Presenter: Jack Abraham, eBay Motors.

Product Design and Manufacturing Technology That Could Change the Aftermarket (11:00 a.m.):
Imagine a world where new products can be designed as shapes on a computer and easily turned into objects using 3-D printers. You can “print” or make a dozen, see if there is a market for them and “print” 50 more with minor modifications using feedback from early users—all while reducing costs and waste. The technology is here and gaining ground quickly. This session will examine design innovation (customer feedback on product development and improvement), the latest in scanning tools, related equipment (purchase and rented), CAD/CAM software (including inexpensive free tools) and additive manufacturing/rapid prototyping machines. The future is here. Don’t miss this intriguing discussion. Panel: Tom Myroniak, SEMA; Brandon Roby, Whole Hog Technologies; and Terry Wohlers, Wohlers Associates.

Manufacturer & Distributor Online Marketing Essentials (1:15 p.m.):
With limited resources and almost unlimited opportunities, where should your company invest in the digital space? Facebook, Twitter, YouTube, mobile, eCommerce—what will really net the best return on investment? What is the best way to generate new leads and engage current customers? Learn what the current trends are and what’s working best for companies in the aftermarket. Panel: Martin Lauer, Swirl; Randy Fuller, Part Authority; Famous Rhodes, eBay Motors; and James Yim, Falken Tire.

Connecting with Customers: Effective Content Marketing (2:15 p.m.):
The rules of marketing have changed. Previously, marketing and sales consisted of blanket messages about your company’s superior products or services. Today’s savvy customers want relevant and valuable content that is tailored specifically to them. This session will examine how to develop and deliver compelling content that will help convert prospects to customers as well as how to keep them engaged.

Capture, Manage & Nurture Leads to Win More Customers (3:30 p.m.):
It is invaluable when a potential customer initiates contact with your company. But how do you attract them? And once you have them, what is the process to convert them efficiently and effectively? This session will discuss how to attract highly qualified customers, nurture them along in the sales process and work toward converting them to a loyal customer.

To donate door prizes or to inquire about sponsorship opportunities, contact Staci Bostock at 909/978-6693 or

Save $50 when you register before July 22. Registration must be received by July 25. For more information visit

Click here to view the 2010 BTS testimonial video.