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Council or Network Update

TORA Raises More Than $10,500 for SEMA Cares

The SEMA Truck & Off-Road Alliance (TORA) raised more than $10,500 for SEMA Cares during the 2025 SEMA Show. The total included $5,000 donated by TORA Feature Vehicle participants and more than $5,500 raised during the Pinewood Drags at the TORA Reception. Thanks to the generosity and engagement of...
Council or Network Update

Build Visibility with Free TORA Program

Credibility matters in business, and in an industry where trust and reputation drive success, the SEMA Truck and Off-Road Alliance (TORA) is helping its members stand out. Through the TORA Member Spotlight Program, both member businesses and their employees can expand their reach by sharing their...
Council or Network Update

Happy Anniversary to TORA’s Milestone Members

The SEMA Truck & Off-Road Alliance (TORA) is proud to recognize its members who are celebrating milestone anniversaries as members of TORA! These companies have played a significant role in advancing the truck and off-road aftermarket, and we are proud to recognize them for their support, impact...
Council or Network Update

What's Ahead for TORA: Five Key Events in 2026

The SEMA Truck & Off-Road Alliance (TORA) is hitting the road in 2026 with regional networking mixers! Mark your calendars to join us at the following truck and off-road events. Exact dates and times of the mixers will be announced closer to each event. King of the Hammers: February 5, 6:00 p.m.-8...
Council or Network Update

Welcome New Members!

The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome its newest members! Goss Auto Parts (www.gossauto.ca) Juggernaut USA (www.juggernautusa.com) No Roads (www.noroads.app) Parts2Drive, LLC
Event

SEMA General Membership Meeting

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Join us for the SEMA General Membership Meeting at the Media Trade Conference to learn how your association can help your business! Led by SEMA Chair, Melanie White and President and CEO Mike Spagnola, this meeting is your opportunity to network with other SEMA Business Members, as you learn about...
Event

2026 SEMA & PRI Washington Rally

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We are excited to invite you to the SEMA and PRI Washington Rally, taking place in Washington, D.C., May 5-6, 2026. The Washington Rally provides an opportunity for SEMA and PRI member companies to come together and advocate on behalf of the specialty-automotive aftermarket and motorsports-parts...
Press Release Article

SEMA MOURNS PASSING OF REP. DOUG LAMALFA

SEMA MOURNS PASSING OF REP. DOUG LAMALFA WASHINGTON, D.C. (Jan. 6, 2026) – The Specialty Equipment Market Association (SEMA) is mourning the passing of Rep. Doug LaMalfa, R-Calif., a lifelong automotive enthusiast and champion of the aftermarket industry and the millions of Americans who love to...