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Council or Network Update

New Podcast Episode: Hot Rod Branding and Merchandise Strategies

In this episode, Kevin Oeste and Tim Sousamian dive into the world of automotive merchandise, branding strategies, apparel design tips, and more.

Council or Network Update

What the 2025 SEMA Show Revealed About the Hot Rod Industry

Another SEMA Show is in the books, but the insights it delivered continue to resonate across the hot rod industry. Once again, the SEMA Hot Rod Industry Alliance (HRIA) played a central role, highlighting standout vehicles, emerging products, and opportunities for education and connection...

Council or Network Update

Upcoming: Learn from Hot Rod Legends at Grand National Roadster Show

Mark your calendars! The SEMA Hot Rod Industry Alliance (HRIA) is hosting an incredible learning opportunity at the 2026 Grand National Roadster Show in Pomona, Calif. Happening Friday, Jan. 30, at 12:00 p.m. PT in Building 9, the panel discussion “Careers in the Industry” will feature a...

Council or Network Update

Connect with Us: Join HRIA’s Virtual General Membership Meeting

One of the most important decisions a hot rod builder can make is choosing the right customer, as this choice directly impacts workflow, budgets, shop morale, and long-term reputation. To help builders navigate the decision-making process, the SEMA Hot Rod Industry Alliance (HRIA) will host a...

Council or Network Update

Watch Now: How Modern Technology Impacts the Hot-Rod Industry

In the last decade, the world of hot-rod design and fabrication has seen a major shift toward utilizing industrial technology to create works of art. Although CNC machines and computer-aided design (CAD) have been prevalent in the industry, especially with billet aluminum wheels and part...

Press Release Article

SEMA APPLAUDS RESCALING OF FEDERAL ENFORCEMENT FOR EMISSIONS TAMPERING

January 2026

SEMA APPLAUDS RESCALING OF FEDERAL ENFORCEMENT FOR EMISSIONS TAMPERING -- By forgoing criminal prosecutions, federal government reaffirms its commitment to identifying common-sense policies in the regulatory space -- WASHINGTON, D.C. (Jan. 22, 2026) – The Specialty Equipment Market Association (SEMA...

Council or Network Update

Download and Display Your HRIA Member Logo

Show your pride in being an HRIA member! As an HRIA member, you’re encouraged to display the official HRIA Member Logo on your company website and use it across company-related materials, including letterhead, catalogs, business cards, and advertisements. Using the logo is a simple way to signal...

Council or Network Update