By SEMA News Editors
The 2026 SEMA Show is bringing powersports closer to the heart of the automotive aftermarket with the launch of a dedicated Powersports/Side-by-Side (SxS)/Lifestyle section in the West Hall. View it on the 2026 SEMA Show floorplan here.
Set for November 3-6 in Las Vegas, the SEMA Show will bring motorcycles, dirt bikes, side-by-sides and adventure lifestyle products together with trucks and off-road products, creating a central destination for businesses and enthusiasts whose interests cross vehicle segments.
The new section is designed around the way today's enthusiasts actually use their vehicles, with powersports products and related lifestyle gear positioned alongside complementary automotive aftermarket categories. The West Hall location offers unique access to adjacent parking lots for dynamic outdoor activations and vehicle demonstrations.
See the Latest Powersports Products and Builds at the 2026 SEMA Show
The expanded powersports presence gives attendees an opportunity to discover new products, meet manufacturers and suppliers, and connect with businesses serving the growing powersports and recreational vehicle market.
The 2026 SEMA Show will feature:
- Motorcycles and dirt bikes.
- Side-by-Sides.
- Trailers and tow vehicles.
- Related adventure lifestyle gear and accessories.
The powersports presence also extends to the SEMA Battle of the Builders, which is adding motorcycles to the competition for 2026. The new SEMA BOTB: Bike Builder Shootout will recognize the Top 3 standout bike builders and an overall motorcycle champion.
Beyond the Show floor, attendees can take advantage of SEMA Education sessions covering emerging trends, technical advancements, workforce development and business growth strategies.
Learn more about the new powersports section at the 2026 SEMA Show.
Register for the SEMA Show Now and Save
Registration is currently $75, but the price increases to $100 on September 27. Register now to secure a badge and start planning a four-day visit to the industry's premier aftermarket event.
Early registration also gives attendees access to the Registration Resource Center, where they can manage their Show plans, book hotels, register a spouse and purchase tickets to select SEMA Show events and experiences.
Register for the 2026 SEMA Show.
Plan Your Las Vegas Trip
Once registered, attendees can begin building their SEMA Show itinerary, including hotel and transportation plans. SEMA's official housing partner, onPeak, offers hotel accommodations through the official SEMA Show block, while exclusive airline discounts are available to attendees traveling to Las Vegas.
The Las Vegas Monorail and Las Vegas Loop also provide transportation options for getting to and around the Las Vegas Convention Center during Show week.
Get all the travel details and discounts for the 2026 SEMA Show here.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, visit the Registration Resource Center, or visit the 2026 SEMA Show floorplan.
SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.
This article was originally published on September 1, 2026.
