By SEMA News Editors
RealTruck, the Michigan-based truck accessories manufacturer, has launched a new 3D builder visualization tool for customers.
The RealTruck Builder experience combines 3D visualization, AI-powered recommendations and intelligent search to let customers virtually configure accessories on their own vehicles before buying. The platform aims to give consumers confidence that they're choosing the right products for their exact vehicle.
Built on the Google Cloud platform, RealTruck Builder helps shoppers instantly configure and visualize RealTruck’s entire stack of accessories––such as a specific truck bed cover, bed rack, and ski rack combined––in virtual 3D or true-to-scale augmented reality right in their own garages.
RealTruck and Google created a case study on the visualization and customization tool, identifying how the company leveraged AI-powered technology to create the platform.
Read the full case study here.
