The laws and regulations that govern how SEMA members do business have a growing impact on the way automotive specialty-equipment products are made, distributed and marketed. SEMA’s charge is to stay on top of relevant state and federal legislation and regulations to ensure the best possible outcome...

“Power Buyers” Reveal How They Find Products Developing a great product is only the first step in creating a successful business. The next is to get that product into the hands of consumers. To do that, manufacturers need to forge links in the distribution chain, moving their products to the...

Now It’s All About the Data SALES It’s been quite a journey. Some 10 years ago, the simple but now prophetic words of good friend and visionary Jerry McCabe launched a tenacious group of volunteers in pursuit of an industry solution for product data creation, storage and distribution: “It’s all...

How to Optimize YouTube Videos for Search Engines Google employees like this one will reward businesses that follow some basic, YouTube optimization best practices. While search-engine optimization on YouTube often comes off as modern-day mysticism best reserved for the high priests of the digerati...