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Council or Network Update

Share Your Story: Submit a TORA Member Spotlight!

Credibility matters in business, and in an industry where trust and reputation drive success, the SEMA Truck & Off-Road Alliance (TORA) is helping its members stand out. Through the TORA Member Spotlight Program, both member businesses and their employees can expand their reach by sharing their...

Council or Network Update

Happy Anniversary to TORA's Milestone Members

The SEMA Truck & Off-Road Alliance (TORA) is proud to recognize its members who are celebrating milestone anniversaries as members of TORA! These companies have played a significant role in advancing the truck and off-road aftermarket, and we are proud to recognize them for their support, impact...

eNews Article

Racing News: Track Reopening, Petersen Museum x Laguna Seca and More

A long-closed race track near Pueblo, Colorado, is set to reopen later this year under new ownership, according to published reports.

eNews Article

Exhibitors: Reserve Your 2026 SEMA Show Booth Today

Submit your booth agreement and deposit to take part in this year's event, Nov. 3-6, Las Vegas.

eNews Article

Advocacy - Motorized Recreational Access

Inside SEMA's ORBA Acquisition: What It Means for Off-Road

Learn how the acquisition enhances responsible land use advocacy efforts, expands resources available to members and more.

eNews Article

In-Person Leadership and Communication Training for Automotive Pros

Designed for automotive professionals ready to level up their leadership, communication and presentation skills in just two days, May 14-15 in Detroit.

eNews Article

FLN Member Spotlight: Francisco Kellman of Oracle Lighting

Get to know Kellman, industrial designer at Oracle Lighting, in his interview with SEMA News.

eNews Article

Advocacy - ADAS

URGENT: Tell the Energy and Commerce Committee to Protect the Right to Modify

Add your business to our official coalition letter and advocate for the right of independent manufacturers and shops to modify vehicles.

eNews Article

Advocacy - Small Business

SEMA Elevates Lauren Wilbor to Political Director

The role gives Wilbor day-to-day oversight of efforts to support SEMA's advocacy and communications efforts in Washington, D.C., and throughout the country.

eNews Article

Last Chance: Join the Conversation on Opportunities in Overlanding

The discussion will explore key product considerations for overland builds.