In the November 2010 issue of SEMA News, we discussed how SEMA-member companies might use auctions to find the perfect vehicle to feature in promotions and advertising. Such vehicles can provide value well beyond their material worth by helping customers realize long-held dreams. In some cases...

Marketplace, Service Center & Manufactures' Representatives Roster

Marketers looking to get a handle on social media as a promotional tool have found an easy solution: Integrate the medium into existing e-mail marketing programs. The pioneers of this method say that a little creative contact with current and potential customers on social networks, such as Facebook...

This issue of SEMA News continues our tradition of highlighting the great new products our manufacturers unleashed at the SEMA Show. Through SEMA News, the SEMA website and a variety of other media outlets, we amplify and carry forward one of the Show’s primary value propositions: creating high...

SEMA is supporting Michigan legislation that would allow any municipality to issue a permit for a sanctioned motor vehicle racing event on highways, streets or airport runways within its geographical jurisdiction. Current Michigan law allows only cities to issue these permits.

The economy and the environment have been the major drivers for many markets over the last three years, and they have also been consistent topics of conversation among tire and wheel experts. The tire industry underwent a sort of accordion buckling in inventory as the economic slowdown led consumers...