Join Dr. Robert Freerks, consultant in fuels and lubricants at RLF Enterprises, as he compares EVs to conventional ICE vehicles and explores the readiness of the U.S. electric grid to support widespread adoption of EV use throughout the country.
WTC members who have a passion for the wheel and tire industry and want to play a part in helping to grow and strengthen the market are needed for the WTC Select Committee. WTC select committee volunteers are essential to the success of the council and the market segment, as they identify challenges...
The WTC is committed to providing its members a platform to network and address industry-related issues. All WTC members are invited to attend the WTC Ambassador meeting on April 7 from 9:00 a.m. – 12:00 p.m. PT at the Renaissance Hotel in Long Beach, California. This is a great opportunity to...
While the motorsports manufacturers have been vocal in advocating for the Recognizing the Protection of Motorsports (RPM) Act, wheel and tire businesses are equally impacted by this legislation. To help WTC members understand the significance and why passage of the RPM Act is critical to the future...
Traditionally, wheels and tires are among the first upgrades that vehicle owners make to their cars or trucks. In fact, SEMA Market Research has identified them as "gateway drugs" to further vehicle modification, making them key products driving consumer engagement with the aftermarket. According to...
Maintaining proper care and cleaning of wheels can help them last longer and look like new. Available as a free download, the WTC Wheel Care Guide provides proper wheel care tips and FAQs, as well as explains the common wheel surface finishes and the appropriate type of cleaning solution for each...
With over a dozen universities actively building vehicles for the various SAE Collegiate Design Competitions, and most of those competitions being 1,000+ miles away, the SAE SoCal Section is staging an event to showcase the talents of students to the Southern California automotive industry. WTC...
With volunteers donating just a few hours a month, councils and networks are able to shape their respective market segments by addressing issues and concerns, and providing programs that benefit the membership.