Serving, engaging, and uniting the truck and off-road community is a core objective of TORA. When members use the council's tools and resources, they grow their collective businesses and play a significant role in shaping the future of the automotive aftermarket. In conjunction with other SEMA...

TORA member company employees can stay engaged with the council and truck and off-road industry professionals by following TORA on LinkedIn. Follow TORA on Linked In Here "Many of our members are based throughout the country and utilize LinkedIn as a professional resource," said TORA Council...

WARN Industries is TORA's newest member spotlight company. Based in Clackamas, Ore., Warn Industries manufactures vehicle-recovery equipment and off-road vehicle accessories, and makes products for use on trucks, powersports vehicles, wreckers, military vehicles, and trailers. Get to know the...

A resilient market sector, off-roading remains a popular automotive pastime. That has never been truer than in the Age of Social Distancing; however, land-access issues continue to pose a challenge for the future. Photo courtesy: Shutterstock Consumer trends and preferences have changed many times...

TORA is proud to welcome our new council members! Big Country 4x4 Outdoor Centre (PTY) Ltd BroncBuster LLC CC Customs Dunn's RevSports Guidefitter Injen Technology Co. Ltd. LINE-X of Raleigh MAP Services Corp. Mojo Moto Multiple Mopars LLC Pittsburgh Truck Equipment LLC Pro Trucks and Cars Roland...

The specialty-equipment industry continues to experience strong growth and demand as the U.S. puts COVID-19 in the rearview mirror. According to the new "State of the Industry–Spring 2022" report from the Specialty Equipment Market Association (SEMA), 75% of manufacturers, 68% of distributors, and...

Car collectors and enthusiasts gathered for one of the largest consumer automotive events in the country – the Spring Carlisle Collector Car Swamp Meet in Pennsylvania, which happened on April 20- 24. Now in its 46th year, the event featured a flea market, corral, auction, as well as a Manufacturers...

With a 1970s theme, the 2022 ARMO Reception during the SEMA Show will focus on stylish street machines, classic muscles cars, funky vans and more. ARMO members are encouraged to submit photos from that era, so that they can be displayed on the big screen during the event. Photos can be of any 1970...

ARMO named Barry Alt as the council's latest volunteer spotlight member. Alt is the founder and digital marketing strategist at Motorhead Digital, a digital marketing agency that provides marketing strategies and programs for automotive restoration, performance tuning and restyling shops. Get to...