Serving, engaging, and uniting the truck and off-road community is a core objective of TORA. When members use the council's tools and resources, they grow their collective businesses and play a significant role in shaping the future of the automotive aftermarket.
In conjunction with other SEMA councils and networks, TORA has been at the forefront of hosting in-person networking mixers at top industry events. In 2022, this has included Overland Expo West, Keystone Big Show, and, most recently, a TORA trail run and mixer at Easter Jeep Safari.
"The level of passion and excitement for the industry that is found at these events is truly unmatched," said TORA Council Director Denise Waddingham. "Members not only make valuable connections but are able to stay informed on current industry issues and practices and why it's important to stay involved."
Council leadership is planning additional in-person events for the remainder of the year.