A resilient market sector, off-roading remains a popular automotive pastime. That has never been truer than in the Age of Social Distancing; however, land-access issues continue to pose a challenge for the future.


Truck and off road

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Consumer trends and preferences have changed many times over the years, but in the automotive sphere, pickups never really fall out of fashion. They're the ideal multipurpose vehicles that are equally functional as daily commuters, jobsite workhorses, or recreational trail toys. For sheer versatility, nothing compares to them on the road and off, and that's probably why the best-selling vehicle in the United States for more than 40 years in a row has been a pickup.

More than half of all vehicles on the road in the United States are either pickups, SUVs, or CUVs. According to the most recent "SEMA Future Trends" report, the light-truck segment (which includes pickups, vans, SUVs, and CUVs) is forecast to account for close to 80% of all new-vehicle sales by 2027, with pickups alone making up nearly 50% of all new vehicles sold.

A recent issue of "SEMA News Magazine" highlighted the perspectives of a number of industry leaders on the overall state of the marketplace. Learn their take on what is new and notable for 2023, where there are opportunities for additional growth, and future challenges by reading the article at this link: https://www.sema.org/news-media/magazine/2022/04/truck-and-road-market-trends.