SEMA member MyRideisMe.com will host its Diecast Drags, Saturday, February 28, 2009, in Mesa, Arizona. This fun event is great for kids as it involves diecast (or Mattel Hot Wheels-size) cars running at high speeds on two continuous, 50-foot long lanes of track. All attendees are able to race free...

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Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced. Details are: SEMA Webinar, "Taking Positive Control of Your Company: How to Save Your Business When the Economic News Is Negative," February 26, 2009, 10:00 a.m. (PST)

Recent SEMA research highlighted owners who drive specific models of popular enthusiast vehicles, namely the Chevrolet Corvette. That spotlight resonated well with readers and has prompted similar features for future articles.

One trend BMW execs have noticed during this recession? Buyers are increasingly downsizing from larger models into smaller offerings, like the 1 Series shown here at the SEMA Show.

Mossy Nissan Oceanside sells this PowerHouse Amuse quad-tip exhaust on their website, which the dealership devotes almost exclusively to the sale of aftermarket products.

Young consumers tend to be a hot target among specialty-equipment companies looking to sell products to new and lasting buyers. A testament to this is the trend that consumers aged 18–24 tend to be the one age group that consistently says they plan to purchase specialty-equipment in the coming three...