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Our industry is facing an evolution that will have a profound impact on every company at every level of the specialty-equipment market. Car and truck sales are down; OEMs are closing North American plants; and the specialty-equipment market is feeling its share of the impact. On the other hand, alternate fuels, the era of personalization, green technologies and other changes offer new opportunities for those willing to pursue them. It’s not business as usual. SEMA-member companies have serious decisions to make.