Each year, thousands of media attend the SEMA Show, resulting in added exposure for the exhibitors’ products and companies.

As the vice president of councils and membership, I have the enviable job of working closely with the association’s core membership—our councils and networks—and determining the strategic direction of the organization in terms of benefits provided to members.

Selling product to a half billion citizens in 27 countries may have become a little easier as of May 2009 with the implementation by the European Parliament...

SEMA News is interviewing top distributor/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine’s readers.

The news is good for company execs who are looking to add some style and panache to their business blogs:

October 1964 was a busy month on the Bonneville Salt Flats.

The racing and performance component of the specialty-equipment market is comprised of three market niches:

Keeping with the theme of trying to do more with less, SEMA’s Business Technology Committee (BTC) is sponsoring a track of seven seminars at the 2009 SEMA Show that will help your business do exactly that through the use of technology and quality product information.

Gen Y grew up with the Internet. They turn to it for information, entertainment and socializing.

New products are one of the key elements of the SEMA Show, and virtually every attendee to the Show takes the time to tour the New Products Showcase.