The VIPs chosen for the ceremonial ribbon cutting to open the 1971 SEMA Show represented the past, present and future of automotive performance. Doing the honors with her “shifting hand,” as Hot Rod Industry News (HRIN) described it, was drag racer Shirley Shahan. She was joined by (from left)...

Jeep Wrangler 392: FCA is on a mission to keep the ’21 Jeep Wrangler on top of the off-road market despite a new threat from the upcoming ’21 Ford Bronco.Genesis G70 Shooting Brake: To justify the Shooting Brake description, the G70 wagon appears to favor sporty styling over practicality.’22 Jeep...

You don’t have to keep up with the fast-paced and turbulent world of politics to know that there is a presidential election on November 3. President Donald Trump is facing former Vice President Joe Biden in a race to control the White House for the next four years. The president of the United States...

Industry news from SEMA-member companies, including Lubrication Specialties Inc., Edelbrock, BorgWarner and more.

New products and inventory catalogs from SEMA News advertisers, November 2020.

Since 1963, SEMA has been at the forefront of the automotive specialty-equipment market, creating programs that support companies from all market segments of the industry. Manufacturers, distributors and resellers from all over the world look to SEMA to help them grow their businesses and identify...

South Dakota—Collector Car Appreciation Day: The South Dakota State Legislature issued a resolution commemorating Thursday, August 27, as Collector Car Appreciation Day in the state. The resolution was introduced by State Automotive Enthusiast Leadership Caucus member Representative Larry Zikmund...

Jeep Wranglers are increasingly popular globally, and that translates into export opportunities for U.S. manufacturers of aftermarket products for the iconic 4x4s. This article (focused on the Jeep market in Japan) is the first in a series to look at the top export markets for popular U.S. models...

Inaugurated in 2014, the SEMA Show’s annual Battle of The Builders (BOTB) event, a nationwide competition series that culminates at the Show each November, has become an essential element of the Show-week experience. Even though this year’s Show will not take place as planned, we wanted share some...

To deliver a viable marketplace solution amid a challenging year, SEMA is launching SEMA360, a major e-marketplace event taking place this November 2–6. Helping to address a void created by the absence of a 2020 SEMA Show, the SEMA360 experience will focus on manufacturer/reseller relationships, new...