Google is promising to double down on its policy to penalize poorly designed websites with lower rankings in search-engine returns with its next update which is rolling out this month. Websites that exhibit poor performance on mobile devices, use annoying pop-up ads, are tough to interact with or...

There are more than 281 million passenger vehicles on American roads today, and more than 166 million hail from the light-truck category. If that weren’t reason enough to take note of the truck segment, new SEMA research sees a decided shift in the marketplace, with light-truck offerings set to take...

Whenever the words “Unser” and “Pikes Peak” are spoken, the word “dynasty” is never far behind. A member of the Unser family has been the overall winner in a quarter of the nearly 100 times that the Pikes Peak International Hill Climb has run. Bobby Unser, who passed away in early May at age 87...

SEMA News—July 2021 SEMA Data Services: New Needs, New Offerings, New Name By Chris Kersting Nearly 10 years ago, SEMA embarked on a mission to become a central industry source of standardized product data for the specialty aftermarket. The need was clear even prior to that time, as industry...

Building on the success of its SEMA Garage in Diamond Bar, California, the association is “doubling down” on its efforts to help the specialty-equipment industry innovate new products and comply with clean-air standards through the addition of a second Garage in Michigan.

SEMA News recently caught up to incoming Chairman of the Board James Lawrence to talk shop. Specifically, Lawrence shared his excitement about the next 12 months, along with the challenges facing our membership now and in the future. In love with cars since his first remote-control model, Lawrence...

As a rule, the automotive collision repair and refinish market could be said to be a recession-proof industry—accidents will happen in any economy, after all—but in 2020, the marketplace was not immune to the effects of a global pandemic.

The products featured below are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product...

The Recognizing the Protection of Motorsports Act (RPM Act) has been reintroduced in the 117th U.S. Congress. The bipartisan legislation will clarify that it is legal to make emissions-related changes to convert a street vehicle into a dedicated race car. It will also confirm that it is legal to...

’22 Nissan Frontier: the Frontier S configuration has never been seen, as Nissan has debuted the ’22 Frontier in only Pro-4X trim. ’23 Ford F-150 Lightning EV: The prototype features a SuperCrew cabin along with a short bed, and there are no visible elements of an exhaust system. ’22 Subaru WRX...