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A comparison with the BMW iX3 reveals an identical front fascia, though the bumpers might still be slightly different.
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Get to know Sietsma through a colleague's interview with SEMA News.
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See the four industry leaders who will receive the automotive specialty-equipment industry's highest honor.
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Limited spots remain for June's SEMA Garage Diamond Bar AUTEL ADAS trainings, with an exclusive third day available to book for both sessions.
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New members tap into SEMA tools, research and garage resources to grow their businesses faster.
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U.S. Senator Roger Marshall and other local politicians visited with HushMat and ZyCoat employees from distribution, marketing and customer service.
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The rule, now under consideration, would limit consumer choice and increase upfront costs.
Press Release Article
SUPPORT SURGES FOR LENO’S LAW AS CAR CULTURE DEMANDS COLLECTOR’S RIGHTS -- Letters pour in from California’s lowrider community and international car preservationists in support of California SB 1392 -- DIAMOND BAR, Calif (May 26, 2026) – Leno’s Law, the renewed effort in California to secure relief...
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SEMA ANNOUNCES 2026 HALL OF FAME CLASS -- Doug Dwyer, Jay Leno, Ellen McKoy, and Dennis Overholser to Receive the Automotive Specialty-Equipment Industry’s Highest Honor -- DIAMOND BAR, Calif. (May 26, 2026) – The Specialty Equipment Market Association (SEMA) today announced its Hall of Fame Class...
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The 2026 Ad Exchange Program gives domestic and international publishers a straightforward way to connect with this highly engaged audience.