By Ashley Reyes
The SEMA Businesswomen's Network (SBN) has named Erica Sietsma, CEO and founder of Autofluencer, as the network's newest #SheIsSEMA spotlight member.
Sietsma was nominated by her peer, Kasey Saltness. Get to know Sietsma through Saltness' interview with SEMA News below.
SEMA News: How has Erica contributed to her company?
Kasey Saltness: Erica started and runs Autofluencer. She founded Autofluencer in 2023 to help brands and content creators partner together more seamlessly and with data to prove the value of the partnerships.
SN: How has Erica shown leadership in the industry or business?
KS: I met Erica at the 2024 MPMC Media Trade Conference when her company was only about six months old, but she was immediately immersed in all things SEMA and SBN. She organized a group of us women at the Media Trade Conference to do an unofficial SBN happy hour that she paid for and took pics for SBN. Even though she hadn't been in the industry for that long, Erica was bringing women together who may not have hung out had it not been for her efforts.
SN: Tell us a success story that you can share about Erica.
KS: Erica started Autofluencer on her own in 2023 with her own capital and has persisted in building out a software company for our industry and growing it to more than 500-plus influencer/racer users, 35-plus brands in our industry and it's just getting going.
SN: How many years has Erica been in the industry?
KS: More than 10 years.
SN: What quality do you admire most about Erica and why?
KS: The quality I admire most about Erica is her drive to bring people together in this industry. The way she helps grow relationships between manufacturers and content creators is unmatched. Anytime she is at an event, she always emphasizes bringing people together. For example, she hosted a social networking hour for manufacturers and content creators at the 2025 PRI Show. I personally met a handful of great, new connections of both manufacturers and creators.
SN: Why do you think Erica is a role model in the industry?
KS: Her determination is inspiring. She is very passionate about Autofluencer and growing her brand and presence in the industry. I love that she focuses heavy on the women in the industry and continues to help grow that area and make up and coming young women have a place here in the aftermarket industry.
Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website.
